Thursday, November 16, 1995
I Love Aveeno so I was very excited to get a full sized bottle
of Aveeno's New Baby Essential Moisture Shampoo.It comes in
a simple bottle with a push up top that is easy to open, even with
slippery hands. To me it looked a little thick, more like a conditioner
then a baby shampoo but I thought, "hey, its new, let's give it a
The label told me it was made with natural Wheat, and Oat, and
Vitamin but I would have liked to have known what kind of Vitamin.
It also says it is lightly scented and it was true to its word. The real
test would be to see if it could live up to its Tear-Free, Cleanses and
Conditions and Rinses Easily claim as it says on the bottom of the
My worry was would what is what I consider dreamy be safe
and suitable for my little bundle of joy with much more sensitive
skin? Rowan has our family trait of fair skin, eyes and hair and
when you are born with that type of complexion it doesn't take
much to leave you red and blotchy or worse, rashy and itchy.
I have not been able to wear any jewelry other then 18 carat or
higher my whole life because of that. Do you know how bad it
sucked to be me in the 80's and not be able to wear one dangly
over sized earring. I could already see the tell-tail signs Rowan
would suffer the same fate since when ever she spilled some
formula on her chin or neck she has gotten a rash similar to
a diaper rash and I was a little worried this would do the same
The first time I used it I found out the smell was a little
bit stronger when mixed with warm water. Not bad, but
I am not sure I would qualify it as lightly scented. Rowan
seemed to like the fact it was a little thicker then her
Johnson's Baby Shampoo and I think it has to do with
the fact it wasn't as runny and since Shampoo's seem to be a
little colder then the water around them it kind of shocks
her when you put this first bit on her. With her old Shampoo
it starts to run right away so the cold spreads. This stuff
stays right where you put it and allows for you to get your
hands in there to warm it up right away.
I am not going to tell you there were doves and butter-
flys floating around with Julie Andrews singing in the back-
ground for Rowan is not a bath lover and no matter how great
a product is her fussing is going to make it enjoyable.
BUT- the Aveeno Worked great Cleaned her up in a snap.
Just the right amount of suds and rinsed off super easy and
more importantly clean. No residue.
After rinsing her I held my breath ( Really, I did!) and
brought her to her room to get dressed. I was waiting for
her skin to turn blotchy and hit a shade of red that is not
humanly possible. Guess what? It didn't! I could not
believe my eyes. I will definitely buy this again for that
reason alone. How can you not love a product that does
just what it says it does?
The only draw back is the price. Like most Aveeno
items it is on the steep side. It can be found at most
retail locations and drug stores for around 5 dollars.
About 2 dollars more then her old brand but to me
it is worth it. The old saying holds true in this case.
"You get what you pay for!"
I give this a big two thumbs up
and Rowans review is five pacifiers!